Article by SSU International Affairs Office
PENANG, Malaysia—Dr. Marife Mustacisa-Lacaba, Samar State University’s (SSU) Director for the Center for Lifelong Learning (CeLL), took center stage as one of the distinguished speakers at eBIZSTART 2024, held from December 2 to 5, 2024, via online web conferencing. The convention was hosted by E3EVENTSPHERE SDN. BHD. in Malaysia, a premier platform that gathers industry leaders, experts, and key stakeholders from diverse sectors.
The event showcased thought leadership across a variety of industries, including Food & Beverage (F&B), Health & Wellness, IT Solutions, Retail, Environmental, Social, and Governance (ESG), and Corporate Social Responsibility (CSR). The overarching theme for this year’s gathering was Entrepreneur Development, which focused on strategies, tools, and innovations that drive business growth and sustainable leadership.
Dr. Lacaba gave an intensive discussion on “The Futures of Innovation: The Futures Wheel Tool,” where she explored the transformative potential of innovation and the dynamic ways it might evolve in the coming years. By leveraging the Futures Wheel Tool, Dr. Lacaba guided participants through a systematic approach to anticipating alternative futures and preparing for emerging trends. Her session provided actionable insights into navigating the uncertainties of innovation and empowering entrepreneurs to envision forward-thinking solutions.
Dr. Lacaba’s participation not only highlighted her expertise in innovation and future studies but also showcased SSU’s growing role in fostering global dialogue on entrepreneurship, sustainability, and leadership development. Events like eBIZSTART further affirm SSU’s commitment to creating impactful contributions beyond the academic sphere, solidifying its place as a leader in knowledge-sharing and collaboration on an international stage.